The category that hasn't been redesigned. The New Drugstore is what every pharmacy should look like. Real prescriptions, real over-the-counter, real wellness — designed by people who care about design.
What it is
An actual pharmacy. RX dispensing. House-brand OTC. A curated wellness shelf.
What it isn’t
A DTC supplement brand. Not a beauty store. Not a wellness boutique. Not a drugstore that sells you on a lifestyle.
Wordmark
- Mark
- Wordmark only
- Case
- Lowercase (display)
- Tracking
- −15 units
- Symbol
- None
Typography
- Family
- Neue Haas Grotesk
- Weights
- Regular · Medium
Palette
Every brand on the shelf earns its place. Stocked brands are chosen on design rigor and clinical credibility. No paid placement.
Generic medicines, designed as a system. Function over flair. Same wordmark, same typography, different generic name and dose.
Aisles organised by what your body needs, not by which brand paid for the endcap.
filled
The prescription system, redrawn.
The default pharmacy printer template — eight-point Arial on a sticky label — is replaced with a properly typeset patient label. Legible at 8 pt. Set in the system typography.
Bag is paper, sealed with a sage stamp. Insert is a folded dosage card with pictogram + plain-English instructions, not the photocopied generic insert.
- Paper bagLetterpress · sage seal
- Patient labelDesigned type · 8 pt
- Dosage cardFolded · pictogram
- PrivacyNo data shared
One app. Three actions.
Refill prescriptions. Track dosage. Message the pharmacist. That’s it. No social. No feed. No score.
- 01Refill — one tap, ready in 4 hours.
- 02Track — set a reminder, mark when taken.
- 03Message — text the pharmacist on duty.