Sushi, every day.
色 · IRO — New York
America made it a luxury.
Australia made it everyday.
New York's been missing it.
Priced by the colour.
$5
$6
$7
$9
$11
$15
You see the price. You don't do math.
Built for New York.
40%of NYC eats alone
45 mindoor to leaving
$7coffee, five days a week
IRO
色
いろ
Sushi, every day. Priced by the colour.
Space · 空間
The first visit is for the food.
The fifth is for the room.
Materials
BoneCeramic
OatLinen
HinokiCounter
BrassFixtures
SageTile
TerracottaClay
CharcoalSteel
The Plate System
$5 → $15 · The colour is the price
$ 5
Bone
Veg rolls, edamame,
miso, simple maki
miso, simple maki
$ 6
Oat
Salmon, tuna nigiri,
basic rolls
basic rolls
$ 7
Sage
Chicken katsu,
karaage roll, fusion
karaage roll, fusion
$ 9
Hinoki
Hot dishes — gyoza,
karaage, takoyaki
karaage, takoyaki
$ 11
Terracotta
Premium nigiri,
hamachi, eel, scallop
hamachi, eel, scallop
$ 15
Charcoal
Otoro, uni,
aburi wagyu
aburi wagyu
Off-plate
Brought to your table.
Items too big or too hot for the belt — ramen, udon, donburi. Ordered from the tablet, served fresh, priced individually.
Shoyu ramenchashu, soft egg, nori
$ 14
Vege ramenshiitake dashi, corn
$ 13
Karaage udonfried chicken, dashi
$ 13
Curry udonkatsu or vege
$ 13
Chicken katsu donpanko, sweet soy
$ 13
Salmon ikura doncured salmon, roe
$ 15
Teriyaki chicken doncharred, scallion
$ 13
Wagyu beef donA5, garlic chip
$ 18
Next evolution → 焼鳥 yakitori — off-counter, charcoal-grilled, bookable.
Packaging
Refillable · Letterpressed · Returned to
01
Soy fish
01 / Hand-blown glass · refillable
02
Wasabi sachet
02 / Letterpress washi · refillable
03
Ginger sachet
03 / Letterpress washi · refillable
04
Takeaway box
04 / Compostable kraft · embossed
05
Chopstick sleeve
05 / Hinoki wood · letterpress washi
06
The bill
06 / Letterpress card · keeps the night
Menu
Off the belt & on request
Sushi 寿司
Tamago$5
Sake$7
Maguro$8
Hamachi$9
Uni$12
Toro$14
Off-plate 熱物
Edamame$5
Gyoza$9
Karaage$9
Takoyaki$9
Donburi 丼
Katsu don$13
Unagi don$16
Wagyu don$18
Ramen 麺
Shoyu$14
Tonkotsu$15
Miso$14
Drinks 飲物
Green teaFree
House sake$11
Highball$11
iro.nyc/order
Type
Shippori Mincho × Inter
色
IRO
色
いろ
Display — Shippori Mincho
Aa 色
Wordmark, headlines, menu, anything that asks for soul.
Body — Inter
Aa Bb
Body copy, prices, captions, any digital surface.
DisplayShippori Mincho · 56
IRO 色
HeadingShippori Mincho · 32
Off-plate / Hot 熱物
SubheadInter Medium · 20
Brought to your table
BodyInter Regular · 15
Steamed egg custard, dashi, shiitake — served fresh from the kitchen.
CaptionJetBrains Mono · 11
Priced by the colour · 卓 14
01 / Trinity
IRO
色
いろ
02 / Lockup
IRO色
03 / Monogram
色
04 / Inverted
IRO
色
いろ
Construction
The character 色 sits on a 6×4 unit grid. Cap-height aligns with IRO at 4u.
Clear space
Clear space = 1× the height of 色 on every side.
Sizing
Min size: 12pt monogram, 16pt IRO 色 lockup. No upper limit.
IRO 色
Type & Logo system — 2026
Pitch
World
Website
Type
IRO 色
|
Brand · Product
Next Project