Jake Pasternak

I'm Jake. I build singular brand identities and systems defined by clarity, quality, and resonance.

Each project begins with a distinctive visual framework—aligning typography, imagery, and materiality to shape how a brand is perceived, experienced, and remembered.

My work focuses on consumer products, particularly those at the intersection of culture, technology, and human behavior.

I'm currently working with Believe, a speculative sentiment market that tracks live conviction around public figures—how belief and doubt form, shift, and persist in a networked world.

For all inquiries, email me.